Helping brands figure out what they’re about.

I’m a writer, editor, producer, creative strategist + consultant with over a decade of experience working in the creative industries across design, fashion and culture.

I have a deep understanding of the rapidly evolving digital landscape, a strong collaborative network and a finely tuned skill for taking the cultural temperature of the moment.

Informed by my former career as a design editor, I work with brands, shops and online stores, companies and people to help find their unique place in the market

I reserve one free-of-charge consultation slot per month for emerging First Nations creatives and blak-owned businesses – if this is you, please don’t hesitate to get in touch.